Creating Good is a mission-driven organization that uses creativity and community to push positive change. Formerly Nonprofit Connect, the rebrand had to speak to a growing audience of changemakers with a simple line: anyone can create good. Volume 2 of the magazine is that voice in print, stories of clients and nonprofits doing the work, designed to feel optimistic without going soft.
Collaborators
Matt Barnes, Cory Hill, Taylor Bolanos, Neelam Patel, Belinda Carter-Thompson
I led creative direction for the issue: central mood, color, typography, and a masthead meant to hold across future issues. Early studies explored a unique masthead per issue; the team chose a durable mark instead so the magazine could accumulate as a series.
Creating Good Rebrand
The identity had to live off the magazine: social for events, kindness cards as a cheeky everyday object, and a welcome packet for podcast guests. Work is property of Rogue United.