Creative Quay

A 15-person team set out to redefine the visual identity of the Royal Albert Dock, one of London’s Royal Docks, as an entertainment destination, and to show the city’s range through immersive, public-facing work. The system had to work as wayfinding, merch, and environment, not as a logo parked on a board.

Collaborators

Vinay Bakshi, Ryan Bracewell, Campbelle Brenne, Eric Chimenti, Mia Dwyer-Kim, Annabelle Kim, Arielle Lee, Ella Moriarty, Caroline Notaro, Marin Pomeroy, Sarah Thangamani, Sophia Tefft, Annie Yu, Kaili Welch

Channels

Environment, wayfinding, merch, presentation

Tools

Illustrator, Photoshop, Procreate, InDesign, Figma