Matt & Ben is an iconic comedy about two best friends (Matt Damon and Ben Affleck), written by two best friends (Mindy Kaling and Brenda Withers). The campaign had to generate excitement for the Carlsbad run, print, social, and video as one system, not three leftover piles of assets.
Collaborators
Olivia Pence, Annie Tykwinski
Channels
Social, video, print, program
Tools
Premiere Pro, Illustrator, Canva
Actor and director interviews
The production was made largely by a Latinx creative team. The interview series puts those people on camera, not as a diversity caption, but as the reason to care about this particular run.
